Ross Q. Panko

Client Work

Ross is both an accomplished litigator and a trusted advisor. He represents clients in high-stakes trademark and copyright litigation in federal and state courts, the U.S. Trademark Trial and Appeal Board, and other venues. He has particular expertise in the enforcement and defense of non-traditional trademarks, including color marks and product configurations. On the copyright side, Ross has successfully represented clients in disputes over the unauthorized streaming of live sporting events, movies, and television content, as well as the copying of apparel designs, photographs, graffiti, printed publications, and many other types of copyrighted works.  Ross’s litigation track record includes successes at all stages of the litigation life cycle, including obtaining temporary restraining orders and preliminary injunctions, dismissals and judgments at the pleading and summary judgment stages, and victories at trial.  Ross has obtained litigation and enforcement successes for clients such as Deutsche Telekom, Burger King, British Petroleum, Unilever, Mars, TelevisaUnivision, Inditex (Zara), Hebrew University of Jerusalem, Natural Organics, and many others.  

Ross also regularly counsels multinational companies on strategies for protecting and enforcing their trademarks and copyrights in the United States and around the world.  This includes providing guidance on the clearance and prosecution of trademarks and trade dress, negotiating licenses and other IP contracts, and counseling clients on enforcement strategies to combat cross-border infringement, including the importation of counterfeit and gray market goods. 

Ross recently served as an expert witness on copyright law, transactions, and litigation in an arbitration in the charter school industry.

Previous Work

Ross served as an intern for the Honorable Paul L. Friedman of the United States District Court for the District of Columbia.

Professional Activities

Ross is a member of the International Trademark Association (INTA) and currently serves on the Commercialization of IP Committee (Finance and Valuation Subcommittee), and previously served on the Publications Committee (Ideas & Innovations Subcommittee). Ross is also a member of Marques (the European Association of Trademark Owners), and currently serves on the Anti-Counterfeiting & Parallel Trade Committee. 

Publications, Presentations & Recognitions

Publications

• “Jack Daniel’s ruling raises survey reliance question,” Managing IP, January 2025
• “One-year hangover: Counsel still scratching heads in Jack Daniel’s aftermath,” Managing IP, June 2024
• “Jack Daniel’s hangover and AI-wars: US trademark and copyright trends for 2024,” Managing IP, January 2024
• “Why one letter could help Moderna avoid TM rejection,” Managing IP, August 2023
• “Jack Daniel’s SCOTUS hearing leaves counsel swaying,” Managing IP, March 2023
• “Three in 23: TM and copyright lawyers eye busy year at SCOTUS” Managing IP, January 2023
• “TTAB timelines frustrate counsel despite workarounds,” Managing IP, December 2022
• “Federal Circuit sets high abandonment bar in Barclays: counsel,” Managing IP, June 2022
• “Three TTAB trends shaping board this year,” Managing IP, March 2022
• ”Half-Baked: D.C. Circuit Rejects Attempt to Extend Territorial Reach of Copyright Act and Lanham Act to U.K.,” 32 Intell. Prop. & Tech. Law Journal 19; 2020
• “Misuse of Copyright Misuse Doctrine,” Landslide (American Bar Association); July/August 2012 (Volume 4, Number 6)
• “American Airlines Sues Yahoo! for Use of Trademarks in Keyword Advertising Program,” World Trademark Report; November 2008
• “Guitar Shape Trademark Not Infringed by Competitor’s Similar Design,” World Trademark Report; October 2005

Presentations

• “Overview of TTAB Practice and Procedure,” September 2022 (Webinar)
• “Overview of Copyright Law and Risk Management in Investment Advisory Publications,” September 2022 (Webinar)
• “Copyright Considerations in Equity Research,” January 2021 (Webinar)
• “Negotiating Effective Contracts: Developing Best Practices for Effectively Negotiating IP Contracts,” January 2017 (Webinar)
• “The Trans-Pacific Partnership’s Trademark Provisions: What They Mean for IE Canada Members Doing Business in the U.S.,” January 2016 (Webinar)
• “Copyright in the Classroom,” February 2011 (Washington, DC)
• “Use of Parody in Advertising: Trademark and Right of Publicity Issues,” November 2008 (New York, NY)
• “Traditional and Non-Traditional Forms of Counterfeiting,” April 2006 (Washington, DC)

Recognitions

Ross is consistently recognized by The Legal 500 as one of the leading trademark and copyright lawyers in the United States.