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Insights on Advertising & Promotions

305 total results. Page 11 of 13.

The Fine Print
FTC Springs into Action Against National Advertisers
September 24, 2014
Anthony V. Lupo* + 1

The Federal Trade Commission (FTC) announced on September 23, 2014 that it recently completed a nationwide advertising review that resulted in warning letters to more than 60 advertisers.

The Fine Print
You’re Not Gonna Like This! Facebook Limits Advertisers’ Options for Boosting Likes
September 19, 2014
Anthony V. Lupo* + 1

Thanks to a recently announced change to Facebook’s “Platform Policy,” it will soon become more difficult for companies to get consumers to “like” their Facebook page as part of a promotional campaign. The change will take effect on November 5, 2014.

The Fine Print
How the Cookie Crumbles: Cookie Enforcement Sweeps Begin in EU
September 16, 2014
Anthony V. Lupo*

European Data Protection Authorities (DPAs) — the entities responsible for enforcing the European Union (EU) Data Directive and the EU Cookie Directive — are taking part in what is being referred to as “Cookie Sweep Day.”

Fashion Counsel
At Outlets, Consumers Say Deals are Too Good to Be True
September 12, 2014
Anthony V. Lupo*

A flurry of recent class action lawsuits is forcing clothing retailers to rethink their marketing tactics for outlet stores.

Fashion Counsel
We’re Not Getting Any Younger: L’Oréal Settles FTC Charges Over Deceptive Anti-Aging Claims
September 9, 2014
Anthony V. Lupo*

FTC settled with L’Oréal USA Inc. over charges that the company made deceptive claims regarding the benefits of two of its products.

The Fine Print
Washington State Attorney General Addresses Consumer Protection in the Age of Crowdfunding
August 28, 2014
Anthony V. Lupo*

A recent lawsuit in Washington State suggests that so-called “crowdfunded” fundraising campaigns could be in for greater scrutiny from consumer protection regulators.

The Fine Print
High Profile Data Breaches Spur Legislative Action on Cyber Security
August 19, 2014
Anthony V. Lupo* + 1

After a spate of high-profile data security breaches, many are asking what can be done to prevent such security lapses and who should be held responsible.

Press Release
The Best Lawyers in America 2015 Recognizes 35 Arent Fox Attorneys
August 18, 2014

Washington, DC

The Fine Print
Including Canada? Make Sure Your E-Mail Policies Cover Canada’s Newest Spam Law
August 13, 2014
Anthony V. Lupo* + 1

One of the world’s most consumer protective spam laws recently went into effect in Canada on July 1, 2014.

The Fine Print
Hands Off! Pending Fight Over Abandoned Gift Cards Heats Up
August 11, 2014
Anthony V. Lupo* + 1

Delaware law expressly includes gift cards in its abandoned property law.

The Fine Print
FTC Chooses Not to Update Negative Option Rule
August 7, 2014

As part of the Federal Trade Commission’s (FTC) regular rule and guidelines review process, it recently reviewed the rule governing the “Use of Prenotification Negative Option Plans” (Negative Option Rule).

The Fine Print
Macy’s and Foot Locker Sued for Improper Collection of Customer Data
August 7, 2014
Anthony V. Lupo*

In 2014, Macy’s and Foot Locker became the latest retailers to be forced to defend allegations that they illegally collect personal information from shoppers.

The Fine Print
Ninth Circuit Affirms Dismissal of Suit Against Redbox for ZIP Code Collection Practices
July 18, 2014
Anthony V. Lupo*

The Ninth Circuit has affirmed the dismissal of a putative class action against Redbox, holding that its ZIP code collection practices fall within an exception to California’s Song-Beverly Credit Card Act of 1971 (Song-Beverly Act).

Alerts
Fight On, Fight On? USPTO Cancels Six WASHINGTON REDSKINS Trademarks
June 18, 2014
Richard L. Brand + 2

TTAB cancelled six Washington Redskins registrations after finding they violated Section 2(a) of the Federal Lanham Act.

Alerts
‘To Pomegranate or Not to Pomegranate…’
June 18, 2014
Karen Ellis Carr

In an 8-0 decision, the US Supreme Court ruled last week that a private party may bring a Lanham Act claim challenging a food label regulated by the Federal Food Drug and Cosmetic Act (FDCA).

Fashion Counsel
Being Labeled: FTC Amends Wool Products Labeling Rules
June 12, 2014
Anthony V. Lupo*

FTC approved changes to Wool Rules for greater manufacturer and seller flexibility and in order to align with standards and textile labeling regulations.

The Fine Print
Major Retailers Sued for Point of Sale Devices Inaccessible to the Blind
June 5, 2014
Anthony V. Lupo*

Major retailers are being sued for violating the Americans with Disabilities Act by failing to provide point of sale devices that are accessible to the blind.

The Fine Print
Urban Outfitters Faces Another Lawsuit for Collecting Customer ZIP Codes
May 20, 2014
Anthony V. Lupo*

Urban Outfitters is facing another lawsuit over collecting customers’ ZIP codes in connection with credit card purchases at its retail locations.

The Fine Print
Poor Mobile App Security Draws FTC’s Attention
May 14, 2014
Anthony V. Lupo* + 1

The Federal Trade Commission (FTC) recently charged two companies — Fandango, LLC, and Credit Karma, Inc. — with violating the FTC Act by misrepresenting the security of their mobile apps and failing to securely transmit sensitive personal information over the Internet.

Alerts
FTC Warns Cole Haan Over Pinterest Contest
April 17, 2014
Anthony V. Lupo*

The Federal Trade Commission alleged that a 2014 promotional contest on Pinterest violated Section 5 of the FTC Act.

Fashion Counsel
Do Clothing Manufacturers Need to Rethink Marketing Tactics for Outlets?
March 11, 2014
Anthony V. Lupo*

Four members of Congress recently asked the Federal Trade Commission to launch a federal investigation into the marketing practices conducted by outlet stores.

Alerts
Deal or No Deal? Outlet Advertising Called into Question
March 11, 2014
Anthony V. Lupo*

Clothing manufacturers may want to rethink their marketing tactics at outlets, according to a letter prepared by four members of Congress. Specifically, four legislators recently asked the Federal Trade Commission (FTC) to launch a federal investigation into the marketing practices.

The Fine Print
Oh BehAve! The BBB Is Watching
February 27, 2014

The Council of Better Business Bureaus (BBB) recently announced that it will be increasing its enforcement efforts for website operators that participate in online behavioral advertising (OBA), which is targeted advertising to consumers based upon their interests.

The Fine Print
News Roundup: Google, Facebook, LinkedIn Grab Headlines
February 12, 2014

Five top stories are making headlines in advertising and promotions.

The Fine Print
What’s in a Name? A Juice by Any Other Name Does Taste as Sweet, Says The Coca-Cola Company
January 30, 2014
Anthony V. Lupo*

The US Supreme Court has agreed to consider a dispute between Pom Wonderful (Pom) and The Coca-Cola Company related to whether a drink label can be considered deceptive under federal false advertising laws, but permissible under regulations of the Food & Drug Administration (FDA).

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