Insights on Advertising & Promotions

Some companies are crying foul on keyword advertisements– arguing that the keyword ads are so close to consumer searches that they violate the companies’ intellectual property rights.

With the proliferation of smart phones and other mobile devices, it has never been easier for brands and marketers to collect data about the habits and desires of their customers.

The Beastie Boys don’t play games when it comes to copyright infringement. The legendary hip hop band is waging an aggressive legal battle against a company called GoldieBlox that makes engineering toys for girls over what the band claims is copyright and trademark infringement related to its 1987 h

Santa’s not the only one who is making a list this holiday season: the FTC is keeping a close watch on online retailers and is warning that misbehaving retailers will be getting lumps of coal in the form of FTC enforcement actions.

The FTC hosted a day-long workshop on “native advertising” on December 4th in Washington, D.C.

Plaintiffs Cartier International, Montblanc-Simplo GmbH, Alfred Dunhill Ltd., Chloe SAS, Officine Panerai AG and Lange Uhren GmbH scored a win against e-commerce counterfeiting.

As you may have heard, we are on the verge of a vast expansion of the Internet.

Recent court decisions suggest that federal law may limit businesses’ legal options to hold an internet service provider liable for harmful or damaging content posted to the Web.

If you’re a business owner thinking about running a promotion on Facebook, your life just got a little bit easier.

Companies are advised to thoroughly investigate the companies they hire to manage their online reputations and reviews to ensure that only truthful and accurate reviews and comments from actual consumers are posted online.

Thirty-three Arent Fox attorneys have been ranked at the top of their profession by The Best Lawyers in America.

July marked the latest milestone in the years-long legal proceedings related to Skechers USA, Inc.’s marketing and sale of toning shoes.

On June 7–8, 2013, patent-licensing entity Smart Search Concepts LLC filed nine similar patent-infringement lawsuits targeting fashion retailers Gap, JC Penney, Kohl’s, Macy’s, Neiman Marcus, and Nordstrom, among other defendants.

On February 28, 2012, The Navajo Nation sued Urban Outfitters, Inc. and its subsidiaries for trademark infringement, dilution, unfair competition, false advertising, unfair practices and state trademark infringement, and violation of the Indian Arts and Crafts Act.

Arent Fox Intellectual Property partner Anthony Lupo was profiled in a feature article by The Washington Post for making a “career out of breaking the mold of a typical D.C. regulatory lawyer,” while maintaining a “bustling entertainment practice that could rival that of a California firm.”